The publishing of any prices on an Internet Web page by a hunting outfitter is a very controversial issue: Here are a few thoughts about the publishing of hunting prices on a hunting outfitter’s web site, which is supposed to help as a marketing tool.
Some prospective clients who browse a web page and looks for, but does not see any prices, and then simply moves on! That is not good for marketing at all!
Some prospective clients browse a web page, sees prices charged for big, ripe organically grown apples, and compares these with lower prices seen for small, insecticide soaked pears, and moves on to look for even lower prices for unhealthy pears. That is not good for marketing at all!
Some prospective clients browse a web page, sees prices charged for big, ripe organically grown apples, decides that “These are too good to be true”, and simply moves on. That is not good for marketing at all!
The prices that are published here on Andrew McLaren Safaris’ web site are intended only as some guidance of what to expect. These can by no means be taken as a fixed and firm or legally-binding quote. It is only the prices that appear in the compulsory Remuneration Agreement [See Contracts ] that can, and should be, regarded as such a legally binding quote.
As I’m not ashamed of telling any prospective client about the costs that he/she can expect to have to pay for a safari with Andrew McLaren Safaris, I also offer these prices in a manner that makes easy comparison with other published prices easy.
The Daily Rates are intended to guide a prospective client on what it actually cost to host him in a certain manner. Here I mention that I regard myself in the “hunting” business, and I do not wish to make money or profit from daily rates. I just wish to break even with the costs associated with actually providing all the accommodation and related services.